Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. That’s astounding.īut Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has? ![]() ![]() The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 - $8 billion to $2,274 billion. Almost everything the company puts out succeeds. Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”Īpple is one of those brands for me.
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